Pinterify
The mistake most Shopify stores make on Pinterest is treating it like Instagram: one account, a few boards, product shots posted as they launch. Pinterest is closer to a visual search engine, and it rewards structure — boards that each cover one clear topic, filled steadily over months.
The other difference is intent. A large share of Pinterest users are actively planning a purchase, often weeks ahead. That is why product pins work here in a way they do not on most social platforms, and why the boards worth building are organised around what the shopper is trying to do rather than around your internal product categories.
10 boards to create first
This is the structure to build before you pin anything. Every name is inside Pinterest's 50-character board limit and written to be searched for rather than to be clever — a board name is a topic signal that applies to every pin you put on it.
[Your Brand] New Arrivals
A dated, always-fresh board gives returning followers a reason to come back and gives Pinterest a steady stream of new content from your domain.
Gift Guides for Every Occasion
Gifting is one of the highest-intent searches on Pinterest, and it peaks predictably — build this in September, not December.
[Category] Styling Ideas
Ideas boards outrank product boards. Show the product in use rather than on white, and the pin becomes something worth saving.
Under $50 Finds
Price-constrained searches are extremely common and very easy to rank for, because most stores never build a board around a budget.
Behind the Brand
Process, materials and workshop shots. Low commercial intent but high save rates, and it earns the trust that converts later.
Customer Photos & Reviews
Social proof that also gives you pinnable content you did not have to shoot yourself.
Seasonal Collections
One board that rotates. Pinterest users plan 30–45 days ahead, so this is where the calendar lives.
How to Style [Product Type]
Educational boards attract people earlier in the decision, which is where a brand is actually chosen.
[Your Niche] Inspiration
A broad topical board that is not about your products at all. It is what makes the account worth following.
Care & How-To Guides
Post-purchase content that ranks for problem searches and quietly reduces returns.
Replace anything in brackets with your own topic, city or brand. Name them with the free board name generator and fill the descriptions with the board description generator.
Set up Rich Pins first
Product Rich Pins pull live price and availability onto the pin itself. Shopify emits the required Product schema on product pages by default, so for most stores this is already done — you simply have to submit one URL to Pinterest once to enable it for the domain.
Check yours with the free Rich Pin validator before assuming it works. The most common failure is a theme that strips og:image, which leaves Pinterest guessing at which image to use.
Pin sizing for products
Product photography is usually square or landscape, which is the weakest shape in a vertical feed. Do not pin it as-is. Either crop to 2:3 or — better for products — place the square image on a 1000 × 1500 canvas with a coloured band above and below. You gain the vertical space without cropping the product.
The image resizer handles the crop, and the text overlay maker will add a readable headline if you want the price or offer on the pin itself.
A realistic cadence
Five to fifteen pins a day is the productive band. For a store, that means several genuinely different creatives per product rather than one pin per SKU — different angles, different crops, different headlines, all pointing at the same product page.
What does not work is uploading your entire catalogue in a week and stopping. Pinterest rewards sustained activity, and a burst followed by silence looks like exactly what it is.
Frequently asked questions
Does Pinterest actually drive Shopify sales?
It can, because a large share of Pinterest users are actively planning purchases. It works best as a discovery channel feeding people into your store over weeks, not as a direct-response channel expecting same-day conversion.
How many boards should a Shopify store have?
Start with eight to ten tightly-themed boards rather than one per product category. Fewer, deeper boards give Pinterest a much clearer topic signal.
Do I need Rich Pins for Shopify?
They are worth enabling — Product Rich Pins show live price and availability. Shopify emits the required schema by default, so usually you only need to submit one URL to Pinterest once per domain.
What size should product pins be?
1000 × 1500. Square product photography is the weakest shape in a vertical feed — either crop it or place it on a 2:3 canvas with bands above and below.
How often should a store pin?
Five to fifteen pins a day, sustained. Several different creatives per product beats one pin per SKU, and a steady pace beats uploading the whole catalogue at once.
Free tools for this
- Board Name GeneratorSearchable names inside the 50-character limit.
- Image ResizerCrop anything to 1000 × 1500 in your browser.
- Title GeneratorKeyword-led titles that survive truncation.
- SEO Score CheckerAudit a pin before you publish it.
See all 30 free Pinterest tools →